DOOR DROP AND GDPR COMPLIANCE

DOOR DROP AND GDPR COMPLIANCE

DOOR DROP AND GDPR COMPLIANCE The General Data Protection Regulation (GDPR) came in to force in May 2018 with the intention to improve the level of protection surrounding personally identifiable information (PII) both on and offline. The stark changes to ways in which...
WHY PRINT MEDIA IS THRIVING IN A DIGITAL WORLD

WHY PRINT MEDIA IS THRIVING IN A DIGITAL WORLD

WHY PRINT MEDIA IS THRIVING IN A DIGITAL WORLD In a world where it feels like offline is moving online, I made the unconventional move from print to digital and then back to print again, and here’s why I still believe so strongly in print media as a marketing channel....
TIS THE SEASON FOR MAIL –  A Q4 INSIGHT

TIS THE SEASON FOR MAIL – A Q4 INSIGHT

TIS THE SEASON FOR MAIL – A Q4 INSIGHT Forget parcels and presents, Q4 was the season for Unaddressed Mail. We may have witnessed a decline in the sending and receiving of Christmas cards in 2022, but Door Drop interactions increased during the festive trading period...