The General Data Protection Regulation (GDPR) came in to force in May 2018 with the intention to improve the level of protection surrounding personally identifiable information (PII) both on and offline. The stark changes to ways in which brands could collect, store...

By Ines Couto-Felix  Media has undoubtedly become the biggest communicator of global exchanges and an international resource of information. Amongst this mass of communication, the conversation of climate change and sustainability has become a popular contemporary...

Census data release drives new insights and targeting capabilities through The Leaflet company’s data partner CACI Each decade for the past 220 years, a detailed, snapshot census has shed an invaluable and unique light on the UK ‘s population at that moment in time....

In a world where it feels like offline is moving online, I made the unconventional move from print to digital and then back to print again, and here’s why I still believe so strongly in print media as a marketing channel. When I joined Mediaforce in 2012, advertising...

Forget parcels and presents, Q4 was the season for Unaddressed Mail. We may have witnessed a decline in the sending and receiving of Christmas cards in 2022, but Door Drop interactions increased during the festive trading period last year. More Door Drops were opened,...

With a recession on the horizon and typical consumer behaviours shifting, the grey market, namely the 55-plus aged consumers, must not be overlooked.  This audience stand out from the rest in times of national financial decline and could arguably be the most loyal...

We know that a great campaign requires great planning, implementation and execution - but even with the best, most sophisticated planning methodologies applied, a Door Drop still needs to stand out on the doormat, and entice a consumer with clear, relevant, digestible...

The Charity sector has remained versatile and resilient despite the challenges faced since the outbreak of the Coronavirus pandemic last year, and reports from the Charities Aid Foundations (CAF) show that despite donor numbers remaining level year on year, total...

With a nation in lockdown no less than 3 times in the space of 10 months and unprecedented uncertainties around health, economy and society, it’s no great surprise that Door Drop spend has been volatile this past year. We saw a steep and sudden decline in Door Drop...

On the 18th January 2018, an event held at the Postal Museum near Mount Pleasant sorting office, including a ride on the underground Mail railway, saw the launch of JICMail the first Joint Industry Committee producing Media Metrics for Addressed Mail and Door Drop. ...