Here at the Leaflet Company, we have an array of Team distribution hubs across the country specialising in flexible and bespoke catchment planning and Door Drop delivery for all your leaflet distribution needs. Along with our in-house planning tool built to identify...

There’s no doubt about it that Door Drop is usually a great fit when brands want to communicate with older audiences, but there’s a misconception that Door Drop isn’t right for reaching younger audiences, with brands often favouring digital and social channels...

In an age dominated by digital marketing, traditional advertising methods like leaflet distribution still hold significant power as part of a balanced and cost-efficient media mix. Leaflets remain a vital tool for building brand recognition and driving customer...

What is Door Drop Plus? A 100% GDPR/privacy compliant solution to a carefully designed and strategically aligned blend of traditional and digital media, planned around audience and geography and accessed through one central point. In a nutshell, it’s Door Drop plus...

A QR (Quick Response) code is a type of matrix barcode. Originally invented in Japan in 1994, they were created to streamline the tracking of parts in a car factory via one unique code instead of serval barcodes having to be scanned separately.  Whilst the QR code has...

By Ines Couto-Felix  Media has undoubtedly become the biggest communicator of global exchanges and an international resource of information. Amongst this mass of communication, the conversation of climate change and sustainability has become a popular contemporary...

The General Data Protection Regulation (GDPR) came in to force in May 2018 with the intention to improve the level of protection surrounding personally identifiable information (PII) both on and offline. The stark changes to ways in which brands could collect, store...

Census data release drives new insights and targeting capabilities through The Leaflet company’s data partner CACI Each decade for the past 220 years, a detailed, snapshot census has shed an invaluable and unique light on the UK ‘s population at that moment in time....

In a world where it feels like offline is moving online, I made the unconventional move from print to digital and then back to print again, and here’s why I still believe so strongly in print media as a marketing channel. When I joined Mediaforce in 2012, advertising...

Forget parcels and presents, Q4 was the season for Unaddressed Mail. We may have witnessed a decline in the sending and receiving of Christmas cards in 2022, but Door Drop interactions increased during the festive trading period last year. More Door Drops were opened,...

With a recession on the horizon and typical consumer behaviours shifting, the grey market, namely the 55-plus aged consumers, must not be overlooked.  This audience stand out from the rest in times of national financial decline and could arguably be the most loyal...

We know that a great campaign requires great planning, implementation and execution - but even with the best, most sophisticated planning methodologies applied, a Door Drop still needs to stand out on the doormat, and entice a consumer with clear, relevant, digestible...