DOOR DROP AND GDPR COMPLIANCE
DOOR DROP AND GDPR COMPLIANCE The General Data Protection Regulation (GDPR) came in to force in May 2018 with the intention to improve the level of protection surrounding personally identifiable information (PII) both on and offline. The stark changes to ways in which...
WHY PRINT MEDIA IS THRIVING IN A DIGITAL WORLD
WHY PRINT MEDIA IS THRIVING IN A DIGITAL WORLD In a world where it feels like offline is moving online, I made the unconventional move from print to digital and then back to print again, and here’s why I still believe so strongly in print media as a marketing channel....
TIS THE SEASON FOR MAIL – A Q4 INSIGHT
TIS THE SEASON FOR MAIL – A Q4 INSIGHT Forget parcels and presents, Q4 was the season for Unaddressed Mail. We may have witnessed a decline in the sending and receiving of Christmas cards in 2022, but Door Drop interactions increased during the festive trading period...
WHY THE SPENDING POWER OF THE GREY MARKET SHOULD NOT BE OVERLOOKED AS THE UK FACES RECESSION
WHY THE SPENDING POWER OF THE GREY MARKET SHOULD NOT BE OVERLOOKED AS THE UK FACES RECESSION With a recession on the horizon and typical consumer behaviours shifting, the grey market, namely the 55-plus aged consumers, must not be overlooked. This audience stand out...
Recent Comments