PRINT MEDIA IN A WORLD STRIVING FOR SUSTAINABILITY
PRINT MEDIA IN A WORLD STRIVING FOR SUSTAINABILITY By Ines Couto-Felix Media has undoubtedly become the biggest communicator of global exchanges and an international resource of information. Amongst this mass of communication, the conversation of climate change and...
WHY PRINT MEDIA IS THRIVING IN A DIGITAL WORLD
WHY PRINT MEDIA IS THRIVING IN A DIGITAL WORLD In a world where it feels like offline is moving online, I made the unconventional move from print to digital and then back to print again, and here’s why I still believe so strongly in print media as a marketing channel....
TIS THE SEASON FOR MAIL – A Q4 INSIGHT
TIS THE SEASON FOR MAIL – A Q4 INSIGHT Forget parcels and presents, Q4 was the season for Unaddressed Mail. We may have witnessed a decline in the sending and receiving of Christmas cards in 2022, but Door Drop interactions increased during the festive trading period...
WHY THE SPENDING POWER OF THE GREY MARKET SHOULD NOT BE OVERLOOKED AS THE UK FACES RECESSION
WHY THE SPENDING POWER OF THE GREY MARKET SHOULD NOT BE OVERLOOKED AS THE UK FACES RECESSION With a recession on the horizon and typical consumer behaviours shifting, the grey market, namely the 55-plus aged consumers, must not be overlooked. This audience stand out...
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